What if AI agents did the work, and you kept the decisions?

That is how I run my company. I am Ian Balina, and I run it on my own, directing a fleet of AI agents that build, test, and ship our software.

The skills behind that system are free on this site.

Ian Balina in a navy suit and glasses

Selected media
mentions

The Wall Street JournalCNBCBloombergCNNForbesCoinDesk

Made Man Playbooks

The skills

A skill is a written method an AI agent can run for you. Mine came out of real work, running my company.

Each one is free. Put your email in and it arrives right away, with the updates when a new version drops.

First Principles

Strip a decision down to what is actually true, price the raw inputs, and rebuild from the floor.

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Game Theory

Map the players, their payoffs, and who moves when. Then pick your move, or change the game.

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Fundraising

Run a capital raise like a process: build the list, qualify fast, get an anchor, run a second offer, close on a deadline.

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Comms

Decide what to say before you say it: name the moment, pick who speaks, sort every claim, and go direct. Announcements, crises, and everyday content.

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Write in Your Voice

Build a working voice for a person from how they actually speak, so the drafts come out in their own sentences, not a model's guess at them.

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Fix the Bottleneck

Find the one constraint that limits a running system, and fix it in the order that moves output.

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Stop the Scroll

AIDA with the ends hardened: a hook and a call to action each built to stand out in a sea of 100 and to stand alone, over a universal, impact-led middle.

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How I work now

One employee

I am the only employee at my company. The rest is agents.

Agents do the work

They write code, run tests, and check their own work against rules I set.

Decisions, not drafts

They bring me decisions, not drafts to babysit.

My job is judgment

What to build, what to kill, what is true, and what ships.

That is the system the advisory work installs. Not prompts.

Not a tool list. An operating system for a company that runs on agents, with a human making the calls that matter.

See how the audit works

Advisory, in brief

Most companies do not need more AI tools. They need to know three things.

Take over first

Which work agents should take over first.

Delete first

Which work to delete before anyone automates it.

The cost

What it should cost.

The audit

The AI Agent Workflow Audit answers that in one written plan.

The retainer

After the audit, some companies keep me on a monthly retainer to help install it.

Two a quarter

I take two companies a quarter, because Token Metrics is still my day job.

Apply for the audit

The newsletter

One list. When a new skill drops, subscribers get it first, with the build notes behind it: what I built, what it cost, what broke, and what I changed.

Written for founders and operators building with AI.

Your email is used to send the skill you asked for and the free newsletter. The list runs on Beehiiv.

You can unsubscribe in one click in any email. Your address is not sold.

If you apply for the audit, that information is used only to review your application, unless you also tick the newsletter box on that form.

More about the newsletter

Background

Founder and CEO, Token Metrics.

Founder, Diary of a Made Man.

Before Token Metrics: AI Forward Deployed Engineer and AI Sales Executive at IBM, where I turned advanced analytics into business decisions.

General Partner, Token Metrics Ventures.

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Contact me

Speaking, media, interviews, and thoughtful collaborations.