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Top 27 books for entrepreneurs

The top books for entrepreneurs looking to take their business to the next level. These are all books I have personally read, and they contain insights from some of the world's best businessmen. 

Table of Contents

1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!

Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

What people are saying about it:

"Love it - makes so much sense. My parents are definitely "poor", according to this book. Work hard, get an education, get a stable job, good salary, benefits, work harder, pension, etc...this book made me realize why my previous jobs never lasted long. I got bored, and felt there was no future for me, so I would switch to the next salary job, having no idea that I need to be creating this money by myself. I eventually went through an early mid-life crisis, changed careers, and am now working for myself. I am terrified about my financial future, but at the same time, it's very exciting, because I have the freedom to make as much money as I want. This book really clarified for me how I've felt in the past, and what I want for my future. "Cashflow Quadrant" is equally, if not more, enlightening." - Jenny

"I want to stress that this book will not show you how to make money, or provide with a step by step guidance to how to become rich. But that's far from the point the author is trying to make. The main point of this book is to inspire you to learn, to educate yourself to understand the topic of money by using real life examples. What this book will do is inspire you to educate yourself. It will show you that you posses the power to be successful by learning, by educating, and by thinking of your brains as your biggest asset. The author worked hard in his education OUTSIDE school. The more you know the more you can identify opportunities. AFTER READING THE BOOK: I assure you that you will be motivated and inspired to learn. the book stresses that educating yourself in the topic of financial intelligence is the key to success. truly an eye opening book and recommended as a starting point to learn about financial intelligence." - Yousef

2. Rich Dad's Cashflow Quadrant: Guide to Financial Freedom

Rich Dad’s CASHFLOW Quadrant reveals how some people work less, earn more, pay less in taxes, and learn to become financially free. Have you ever asked yourself:

•Why do some investors make money with little risk while most other investors just break even?
•Why do most employees go from job to job while others quit their jobs and go on to build business empires?
•What does the shift from the Industrial Age to the Information Age mean to me and my family?
•How can I use this change to my best advantage and chart my path to financial freedom?

CASHFLOW Quadrant was written for you if you are ready to…

•Move beyond job security and begin to find your own world of financial freedom
•Make significant changes in your life
•Take control of your financial future

“The main reason people struggle financially is because they have spent years in school but learned nothing about money. The result is that people learn to work for money…but never learn to have money work for them.” ―Robert Kiyosaki

What people are saying about it:

"Why doesn't every school in the USA school their kids with this book? While its just as valuable for adults, this book should be a required high school course for every student. Probably the most valuable lessons to learn about how to structure your life from day one so that you can get ahead and achieve the life you want, putting YOU in control. An easy read and great follow up to his original book Rich Dad Poor Dad, I can only say that the first half of my life would have been SO DIFFERENT if I had learned, understood and put these principles into practice. Get it for yourself. Get it for your kids. Get it for your grandkids. Save them so much wasted time and effort in life. His principles and teachings are easy to understand and life changing if applied. The sooner you start, the happier and more fee you will be in this life." - Kevin & Natasha

"I've read most of Kiyosaki's books, and this is my favorite. When he explained his "Rich Dad's" Cashflow Quadrant about the four main different ways that people earn incomes, and the very substantial differences in how they think from each other, I really took a hard look at how I was earning an income. I THOUGHT I was in business for myself, by providing a professional service. Even though I learned quickly and early that if I didn't actually PROVIDE the service, for whatever reason (like I might want to go on a vacation!) then I wasn't making ANY income at all. This book really got me to thinking about how people in the "B" or "Business" quadrant think, as opposed to my quadrant, the "S" or "Specialized" or "Service" quadrant. So I changed "quadrants." In hindsight, some of this information seems fairly "intuitive." However, having someone spell it out in simple terms for me was very, very helpful." - ShipMate

3. Psycho-Cybernetics, A New Way to Get More Living Out of Life

Put more living in your life! Psycho‑Cybernetics is renowned doctor and professor Maxwell Maltz's simple, scientific, and revolutionary program for health and success. Happiness and success are habits. So are failure and misery. But negative habits can be changed-and Psycho‑Cybernetics shows you how! This is your personal guide to the amazing power of Psycho‑Cybernetics-a program based on one of the world's classic self‑help books, a multimillion‑copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz's teaching has the ring of common sense. Psycho‑Cybernetics is the original text that defined the mind/body connection-the concept that paved the way for most of today's personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt. Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of "emotional surgery"-the path to a dynamic new self‑image and self‑esteem and to achieving the success and happiness you deserve!

What people are saying about it:

"This is a book that, taken seriously, can be a life changer. It is ambitious in scale and in content, and, while it is difficult to internalize in one reading, it is worthwhile for anyone wanting to improve their life in ways that are meaningful. I consider it on par with titles such as "How to Win Friends and Influence People," and "Think and Grow Rich," which is no small compliment. Highly recommended." - BPG

"One of the first copies of Maxwell Maltz's book, Psycho-Cybernetics is still, to this day, on my bookshelf. In 1961, It did much more than just put me on my quest for self-improvement. For the very first time, someone connected the mind to the body and brought home the old, simple adage ... "Change your Mind and you change your life!" That was Psycho-Cybernetics. That was the principle of Self Image Psychology ... proven and verified by science itself as an irresistible and powerful no nonsense psychology of happiness and fulfillment. From there on ... for decades ... everything else that was printed in the Self Help Industry became supporting commentary for the principles in this book. And now ... the new "enhanced" version of Psycho-Cybernetics just arrived. And Yesssss!!! I enjoyed this one as much as the original. If not more so! Comparing the two, the new authors kept the voice and the insights of the original text intact, integrating only the updates needed for new generations to come to experience and cherish the joy of reading this old, new classic for the first time. And experience it, you will. You cannot do otherwise. Indeed, it gives me great pleasure to recommend this new version of the book that's been around for over a half century. If you are not among the 35 million+ people who read the older one ... please, do yourself a favor ... get a copy now and read it! You will find that Psycho-Cybernetics will do it to you, as it did it to us, decades ago. True to its kind, the new Enhanced version of Psycho-Cybernetics is still the only book that scientifically proves the principle of Self Image Psychology and makes it the new foundation for a new century's hope, success and the dream of a better life. And the beat goes on!" - Lee Gillette

4. How to Win Friends & Influence People

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* Three fundamental techniques in handling people

* The six ways to make people like you

* The twelve ways to win people to you way of thinking

* The nine ways to change people without arousing resentment

What people are saying about it:

"My Dad gave me a copy of this when I graduated highschool in the 90s but I wasn't "ready" for it yet, I don't even think I read it to be honest. Now I'm 37 and realizing that I've put my personal growth on the back burner for entirely too long. I had pretty much given up on making new adult friends. I had actually self-diagnosed myself with Asperger's because I was having such a difficult time trying to figure out why people (including myself) do the things that do. The realization that my marriage was being effected by my nearly empty toolbox of social skills promoted me to take personal responsibility and shoulder the blame myself for once instead of blaming everyone around me for everything. I grew up with a hypercritical Mother so I think I had promised myself that I would never be criticized again, even if that meant writing people off the instant I felt like I had made myself vulnerable enough to be hurt by them. 

I couldn't find the copy that my dad gave me so I ordered a new one and chapter 1 alone is changing the way I look at EVERYTHING. I've been plagued with mild depression/anxiety for 20 years and I'm realizing that I've developed some unhealthy defense mechanisms to cope with these issues. I never turned to drugs or alcohol, but the fortress-like walls I've constructed to deal with criticism (real or perceived) aren't much better for me. I've re-read and taken notes on the first section of the book several times now and my wife is noticing and she seems quite relieved, i had no idea I could impact another persons life so strongly.

Like I said, I am only getting started with the book and it has already helped me enough to warrant a 5-star rating. This book has stood the test of time for a reason and I can see why now. The strategies are applicable to and helpful in all aspects of my life so far, from my marriage to my job, and even to the way I interact with clerks in gas stations. I've read numerous self help books in the past, seen a therapist for 3 years, been through the gauntlet of antidepressants, etc, and until now I thought I was wasting my time. I've been learning things all along, but I never learned how to actually apply the things I had learned until now. This book speaks my language and if your background sounds even remotely similar I have a feeling that you'll agree." - BP2

"This is BY FAR the best book I have ever read. The author has tips in the beginning of the book to help you, one of which is reading through it with a highlighter so you can go through it later and remember things better. I couldn't stress this more. You only remember 10% of what you read (look it up.. cone of learning) so chances are, you won't remember all of it, but being able to flip back through it and skim through the highlighted parts will help enormously.

As for the book, this changed my outlook on life and relationships in ways I never thought would happen. I have always been a blatantly honest person and have prided myself on that. I believe honesty is a trait too many people are lacking in this world. But from reading this book, I was able to see things from a different perspective. For example, "Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself". As obvious and simple as that is, it's something I did not think much about. Being honest about something, such as telling someone those jeans don't look very good on them, causes them to want to justify their decision to buy/wear those jeans. The author helps you find other ways to approach situations so that you are better able to get people to understand your side of things (or change their mind, or do what you want - depending on the chapter), rather than closing their mind to anything you might have to say. He reminds us that when we are dealing with people, "we are not dealing with creatures of logic, we are dealing with creatures of emotion". It is things like that, that make this book so powerful. He goes into vast detail with examples of each and every fundamental, helping you to understand exactly what he means by each one and how you can try to change it. Using the techniques from his book are hard and will feel unnatural at first, and he even says that, but it opens your mind to things you will wish you had realized years ago." - Melissa

5. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

The New York Times bestselling author of The 4-Hour Body shows readers how to live more and work less, now with more than 100 pages of new, cutting-edge content.

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
• More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
• Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
• How Lifestyle Design principles can be suited to unpredictable economic times
• The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

What people are saying about it:

"I came across Tim's book as a recommendation based on other books I listen to on Audible. Got the audiobook version and finished it in a few days. Many negative reviews dismiss Tim's suggestions as unethical but I believe that's just based on the older mentality that working means being in an office 9-5 M-F. I work from home and travel for work, so I fully appreciate and agree with how Tim explains happiness and productivity can be accomplished.
It was easy to listen to but there were some references to apps services and websites. These of course don't work too well for audiobooks so I purchased the print version as well to use as quick reference when needed!" - Zoltan Kovacs

"How have I not reviewed 4HWW yet?... Where to begin. First of all, the successful in business and life, however you define success, develop systems. That's basically what this book guides you to do, starting with the acronym DEAL. That's a system itself, and there are systems within it that Ferriss walks you through. Second, Ferriss himself will tell you he never works 4-hour workweeks, but it's a possibility. The book should open your eyes to a different way of approaching work and life. That's the purpose, rather than making everyone work 4 hours a week. It's a concept more than anything; I've heard Ferriss was actually working 2-hour workweeks on the business he cites in the book. Finally, I don't think anyone has given Ferriss enough credit for the economic impact he has made throughout the world. As a result of this book, tens of thousands of businesses have been created - probably hundreds of thousands (indirectly). That means many thousands of businesses affected by employees changing career paths and striking out on their own. It may not be all great for the economy, but I do think much of it is positive for the economy and life in general. In short, read this book - expand your mind - enjoy work and life." - David J. Bradley, MBA

6. Winning through Intimidation: How to Be the Victor, Not the Victim, in Business and in Life

Why, after more than three decades, is Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you, in straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.
As you’ll discover inside:

1. The results a person obtains are inversely proportionate to the degree to which he is intimidated; and

2. It’s not what you say or do that counts, but what your posture is when you say or do it!

Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain and frustration into their lives. If you heed the truths set forth in Winning through Intimidation, there will be fewer occasions when you find yourself scratching your head and trying to figure out why a situation you thought you had under control ended up falling apart at the seams.
By learning and implementing the unique ideas, strategies, and techniques that Robert Ringer teaches in Winning Through Intimidation, you’ll be in a position to join the millions of entrepreneurs, business owners, and individuals in all walks of life who have elevated their business and personal lives to a whole new level of success.
Find out for yourself why the realities set forth on the pages of this classic work have continued to inspire and elevate millions of readers to a whole new level of success for more than three decades.

What people are saying about it:

"I enjoyed this book so much. I read a lot of business books, and this one was so entertaining, suspenseful, deep, full of lessons - all in one. O, I forgot hilarious. I finished the book, and started reading it from page 1 again. I started checking out the author's other books. I'm currently reading Million Dollar Habits. His books do have a tendency to have misleading titles. Although I haven't finished reading Million Dollar Habits, they are really about an outlook of life that serves you well. Really enjoying that book too." - Kindle Customer

"Robert Ringer writes in a distinctive style combining great business insights with imaginative humor to illustrate how he built his success in real estate. This is a great read for anyone interested in real estate investing or building a business. HIs focus on how to deal with the untrustworthiness of others in the business and social worlds is especially intriguing. Dr. Ron Dalrymple." - Dr. Ron

7. How to Win at the Sport of Business: If I Can Do It, You Can Do It

Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors.

What people are saying about it:

"Length: print, 84 pages; audible, 2 hours 8 minutes. This is worth every penny and every minute of your time. Let me correct that. I would have felt money ahead if the price was doubled, and the time required to read and to listen to this had been 10 hours. Although I am old enough that I am unlikely ever to again enter the domain of the sole proprietor, nor even to again try my hand at being an entrepreneur, I found myself often nodding at the words written by Mark Cuban. Cuban states near the end, a phrase similar to that I read as a teen. Can't recall if it originated with Dale Carnegie or Norman Vincent Peale. To paraphrase: he who holds out for top dollar winds up with an empty wallet. A true entrepreneur is the person who most often closes a deal in which both sides believe have gained from the transaction. Another of his wise nuggets concerns the need to make it easy for the prospective buyer. The path of least resistance. My example: As a young 15-year old in southeast LA County I went to work for a 17-year old (employed by his parents) selling Zif, a liquid soap produced by Bestline and marketed door to door for $2.70 per quart, plus 5% sales tax, Sales were slow, so I asked my boss, since the bottles (or company literature) stated 'suggested retail price $$2.70. "Can I change the price?" "Sure," he replied. I think he expected me to sacrifice my profit by lowering the price. You see, I figured the 5% was confusing the women, who had to calculate 5% times 2.70. I felt raising the price to $3.00 plus 15 cents tax would be easy for the customers and proved my theory was right. At $2.70 my sales earned me about minimum wage, or $1.25 per hour. At $3.00 plus tax? I averaged $2.50 per hour. Further, when his parents asked me how I was outselling the 22 other teenagers, I had no reply. For two periods (I think of ten days each) I sold all my nave tort and my boss accompanied me one day. When he learned I had raised the price, he was scared I was breaking the law, so I was ordered to return the price to $2.70 plus tax. My income slipped back to the same as a dish washer at a local restaurant, so I got a new job. My point is that Mark Cuban is exactly right: the herd will always proceed along the path of least resistance and will go for the easy fulfillment. They don't want to think or calculate. They abhor reading manuals and assembling toys or whatever, except as a hobby. Use that knowledge, at which Appl excels at, and provide them the service or product that is quicker and/or easier. Another point he makes is regarding Microsoft bundling of his software at a low price. On this point, Cuban provides only one part of the picture, explaining the genius of Bill Gates. The other part, the marketing stunt that preceded Office, was when Microsoft employees gave free copies of Word and Excel to their friends. As I recollect, they were allowed, or encouraged, to give copies to five friends. No charge. The practice ceased along about Word 5.0, as I recall. That was likely because people were hooked on Microsoft, just as a heroine addict gets so dependent on his 'fix' he will do anything to get enough money for that next high. Some readers will scoff at this review. Okay, so be it. But, with 600-plus reviews already posted, I wanted my review to add some value to the wisdom of my favorite shark. Enjoy How to Win at the Sport of Business and learn from a master, Mark Cuban, the Maverick tycoon of Texas." - Travis C

"Personally I do not understand the criticism of some of the reviewers stating that this is ‘only’ a collection of blogs from Mark Cuban. To those I say, “If you don’t want to shell out $2.99 for a collection of Mark Cuban’s thoughts you are probably never going to be as successful as Mark Cuban.” Successful people know that everything costs something, including intelligent thoughts. Personally I think that all important blogs should be published in blog-collection-books; filing them in “archives” puts them in storage whereas publishing them as ebooks keeps the discussion going. This is a great book. On a romantic note it was sweet to find out that Mark Cuban had driven a Mazda RX-7. My father had driven one when I was a teenager and I loved that car. However, my father’s RX-7 (w/ Wankel engine) was not golden liken Cuban’s, it was canary yellow (= not that classy but still very fast). In his book Mark Cuban reaches far back to his (humble) beginnings and keeps on going. That’s what makes the book interesting. E.g. he explains why he won’t call his theaters when he wants to watch a movie and why watches the Mav’s games with the general audience. How it is not important how we start out our professional lives; the more different careers we check out, the better. Of course, all of that is only true if we want to learn; a point which Cuban makes repeatedly. While Cuban hits a lot on often discussed business principles, he also mentions truths which are not commonly discussed – Here are some of the truths Cuban (opposite to others, who bask themselves in their own glory) almost yells out, “… Everyone is a genius in a bull market…”, yep, that’s because not everybody knows how much the next investor makes in that bull market.

“… No one is going to know or care about your failures, and neither should you. All you have to learn is learn from them and from those around you because … All that matters in business is that you get it right once. Then everyone can tell you how lucky you are…” (I appreciated the humor displayed in the last sentence.) For me, the most interesting part of the book is the chapter “The Path of Least Resistance”. Even though I graduated with a masters in Film & Mass Media and knew the famous quote “TV is the path of least resistance”, I had never looked at it like Cuban does. He extends the quote’s meaning to other fields and makes this book a tremendously valuable read. 5 stars" 
-Gisela Hausmann

8. The 10X Rule: The Only Difference Between Success and Failure

Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the "Estimation of Effort" calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

What people are saying about it:

"I first bought the book and started reading with pen and highlighter. But it got a bit tedious. Then I heard a friend say the audio book was much better since it was read by Grant Cardone himself. So I added it to my Audible playlist. Yep, much better and easier to process. The audiobook was much more than Grant just reading the text though -- he definitely went off on mini tangents many times in each chapter. You got the full effect of his speaking style with him as the narrator. The concept of the book is great. Work harder than anyone else around you and put in more effort -- 10X the amount of effort -- and you'll end up reaping more benefits than anyone else. It's nothing new, of course - work hard, see more results -- but the way Grant Cardone presents it is inspirational. If I had it to do over again, I'd skip the purchase of the hard copy book and go straight to the audiobook. That's not normally how I prefer to consume books like this, but I guess this is the exception to the rule. A good "read" for anyone wanting to up their game in business." - Pam Tremble

"Hi, This book can potentially be life changing. I've created many of my own products and sold millions online. Yet, I took away some very valuable ideas from this book. Here are the top 7 things I learned (or was reminded of in a positive way):

1. Instead of blaming the economy for down sales, blame your activity level for being too low

It's easy to get in the mindset that the problem is the market or the economy. He makes a great case that the problem is the activity of you and/or the employees in your company.

2. Become omnipresent

He has a chapter about omnipresence. This is a GREAT mindset for marketing....become omnipresent in your market.

3. Seek to dominate your market instead of being competitive.

Being competitive is the wrong target. This is a great point and changes your mindset totally.

4. We consistently underestimate the activity level required to get a result

The problem isn't laziness or anything else. It's simply that we underestimate the activity level required to launch a new product, make sales or create a successful marketing funnel.

5. 10x thinking + 10x action

This isn't about thinking only (like Think and Grow Rich) or action only. Action without the right thought behind it spins your wheels.

6. Set your goal to be 10x greater than you think you need

Expand your thinking. I like this idea. It changes the activities you plan to reach your goal.

7. Plan to take 10x the actions you think you need

Now, there are a LOT of ideas and nuances I didn't list above. One of the things he does that's terrific is covers objections to increasing your activity level.

He made me think about some of the ideas in my own thinking and re-evaluate them. Very useful. I highly recommend this book." - Marlon Sanders

9. The Millionaire Booklet: How to Get Super Rich

The Millionaire Booklet was created for you to keep close to you until you become a millionaire. The eight steps Grant lays out is in a very simple to understand language that will allow you to get started today in creating the money you deserve. Let's face it, your parents didn't teach you how to get rich and the schools and colleges don't even talk about it. At a time when more and more people are slipping out of the middle class into poverty, more people are becoming rich. Just last year over 500,000 households became millionaires. The Millionaire Booklet - How to Get Super Rich now and get one for your friends and start a Millionaire Booklet Mastermind holding each other accountable until you all get there.

What people are saying about it:

"I'm a Grant Cardone fan. I have a few audio books of his, and I watch a few of his programs during the week. He kept talking about how this tiny little 42 page booklet (not even a book, more like a really long pamphlet) would change my life. I honestly had my doubts. "Oh, that's just Grant trying to sell me on it.", but I saw it was available on Prime for $5 and I figured I'd get it. He claims you can read the book in 20 minutes, but it took me about an hour because I was too busy writing down notes, ideas, and themes in my journal. This little book, as unlikely as it sounds, will change your life. What Grant has done has concisely typed up a way guide to changing the way you think about money, and getting wealthy. And changing your thought process, changing your worldview, is 80% of the battle. The other 20% will be the work that follows, but if you don't think right, you won't work right. I'm at the point where I'm considering bulk ordering them from Grant, and then leaving them around waiting rooms in town, or handing them out like Bible tracts at the mall. If you have $5, get this book. If you don't have $5, skip Starbucks for a few days, and then get this book. I promise it's worth it." - Remy Sheppard

"First of all WOW!!!! What an eye opener. I will recommend anybody that want a new way to think.READ THIS BOOK!!!! I guarantee this booklet will impact your life.I'm reading it for a second time." - Mahalia Guy

10. Atlas Shrugged

Intellectual mystery story that integrates ethics, metaphysics, epistemology, politics, economics, and sex.

Set in a near-future U.S.A. whose economy is collapsing as a result of the mysterious disappearance of leading innovators and industrialists, this novel presents an astounding panorama of human life from the productive genius who becomes a worthless the great steel industrialist who does not know that he is working for his own the philosopher who becomes a the woman who runs a transcontinental the lowest track worker in her train tunnels.

Peopled by larger-than-life heroes and villains, charged with towering questions of good and evil, Atlas Shrugged is a philosophical revolution told in the form of an action thriller.

What people are saying about it:

"Reading this book marks the beginning of my adult life in my late 20s. It introduced me to ideas and ways of thinking that I had never encountered. Became my favorite book. Later discovered her philosophy. From my attempts to prove she was wrong about so many things I 'know' to be true, I learned very powerful thinking skills and corrected a great deal of my own thinking. Agree or disagree with the ideas, this book is an eye opener even when you think yours are already open." - Mike in Califoria

"One of the best books I have ever read and I have re-read it several times. It energized me to become a born again capitalist. I give this book as a gift to anyone I think might read it. The story is relevant to today even though it is a fairly old text. The book has a high page count and probably could have been condensed, but it is well worth the time to read it, and more importantly, think about. I highly recommend this great work." -Zeke

11. The Fountainhead

When The Fountainhead was first published, Ayn Rand's daringly original literary vision and her groundbreaking philosophy, Objectivism, won immediate worldwide interest and acclaim. This instant classic is the story of an intransigent young architect, his violent battle against conventional standards, and his explosive love affair with a beautiful woman who struggles to defeat him. This edition contains a special afterword by Rand’s literary executor, Leonard Peikoff, which includes excerpts from Ayn Rand’s own notes on the making of The Fountainhead. As fresh today as it was then, here is a novel about a hero—and about those who try to destroy him.

What people are saying about it:

"This is a delightful and surprisingly humorous book. I found myself laughing aloud as I came across well-dialogued situations and scenes and descriptions, many of which had personal relevance that I could relate to based on my own experiences. The author made a unique story that subtly includes a lot of perceptive details about human nature, human relations, and the reasons that a person might stop living truthfully and start lying to try to get things to work out OK. She also does a very sound job of showing the path of a character who cannot conceive of the possibility of lying to himself for any reason or for any purpose. There are a few genuine characters who are trying to live real lives without lying to themselves about who they are or what they are experiencing in their process of living, and they are wondering how they will live in the world with so much intentional fakery happening in day-to-day life in their own homes and their own friendships. The story shows how all the phony cowardly people try to persuade the few honest ones to start lying and being fake in order to become "normal". The authentic people live their days wondering how the lying ones can tolerate their own compromise with reality. The honest ones enjoy their existence no matter what happens in their life or how challenging it becomes, because they live on the level while being genuine with themselves and others. The liars never enjoy their own existence even if they obtain lots of money or prestige, because they know that they gave up on being a real person and gave up on having a real life, and they know that their gains are false." - Michael G

"I've read "Atlas Shrugged" years ago. It was a novel that changed my life. While I never subscribed 100% to objectivism, it opened my eyes, especially to philosophy. I won't go into a pro / against debate against the philosophy in this book because it is highly misunderstood. It is like going against religion. The book itself deserves five stars. I've noticed patterns and even complete lines that were later found in Atlas Shrugged but it is an amazing worship to the human individualism and might. If someone asked me what this book is about, I might answer "why, you and I, the humans, are great". Howard Roark is an amazing character, far better than Francisco D'Anconia, John Galt or Henry Rearden. It feels like someone you can identify with and it is impossible not to love. On the other side, Toohey was the best defined villan in the industry of literature. By the end of the book you hate his guts and you want him to die a slow and painful death.

The only "problem" with this book is that there is no real completion. There is no real happy ending. There is only a bitter sweet conclusion. You wish it could go 200 pages more so the fate of one character in special would change. Compared to Atlas Shrugged where these is a finality to everything as everyone either dies, goes insane or simply loses, here it feels like it is missing an act. The most representative example is Wynand. The good guy gone bad gone good who in some way you feel pity for. In the movie he committed suicide. In the book he doesn't. And by the end of the book, my only concern was with him.

You know how in some books one person sacrifices himself all for the right reason? You know how in others one person betrays for all the right reasons?

Now combine these two and you will have a tragic character, one that you love and want to hate but you can't. In any case, that's beside the point of this review. If you consider the human animal is insignificant in front of a god or nature, if you consider that people are equal because of their existence and not competence, if you consider that need comes before competence and that ego is a bad thing, that pride is evil, then DO NOT read this book. It will just annoy you. This is a book for those who love themselves, who love the best in human nature and who want to celebrate this. It is the American Dream." - Razvan Rogoz

12. Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

What people are saying about it:

"As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer. In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 a good example. You can even get the Six Principles from the books Table Of yourself some time. But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that. I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5." - Claude Whitacre

"This was a great book. I come from a technical background, and as most people know engineers are horrible at influencing others. But this book taught me a lot of simple ideas that are applicable in helping to motivate others to my point of view and also how to recognize when others are using these techniques and how to defend against them. The book has 6 different concepts and it goes into the psychology of each (at a high level), some examples of it, and a few testimonials from readers. It was a quick read and held my attention throughout. As a side note, in case you are comparing editions. The "Influence Science and Practice" seems to be the most recent version. The "Influence psychology of persuasion" book looks like the same book with an earlier copyright. Skimming through the chapters of both they look like the exact same text, so you probably don't need both." - DeveloperKJ

13. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you'll discover:

• How to get new customers, clients, or patients and how m ake more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

What people are saying about it:

"I am developing an online course and I am at the learning-about-marketing stage and have read maybe 5-6 books/kindles now on marketing your online business. This is the latest and I think it might be the last since I think I have the info I need now. This is the only one I've ranked at 5 or ranked at all. It will the one whose bookmarks I will refer to most. It is the one I did more than just bookmark but learned early in the book to have pencil and paper with me to jot down the must-have notes. I feel confident now that I can market my course successfully. Highly recommend." - OnTheBeat

"Do not let the low cost of this book fool you into taking it lightly. If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed. Over the last 9 years I have paid coaches to help me develop my business - over $56K (not to mention the cost of travel, hotels, etc... to attend training sessions). And while I learned quite a lot about the mechanics and systems of my particular business, no coach or combination of coaches were able to help me develop a solid marketing plan that would hold up month after month, year after year (since they didn't really have one either). So I was always on the lookout for books and courses regarding marketing my business (and I have read quite a number of books on the subject). That said, I am stunned that I have learned more about marketing in the 21st century and also the specific action steps to perform to develop a solid, functional and sustainable plan from a $2.99 e-book than any other coach or book to date. I think I need to ask all those coaches I hired in the past for my money back. It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I've already started implementing it. I'm a speed reader and I probably could have read the book in an hour or two. However, because I decided to compete the exercises in the book (they made a lot of sense to me and my previous coaches had not had me do the majority of these exercises) it took me over a week to compete the book. But wow, what a week of learning it was. The book is as complete as it gets. It logically progresses from the best definition of marketing I have seen, to walking through the steps and activities to define your market place, to developing the type of marking thrust across multiple marketing legs to attract clients, get clients to trust you and want to do business with you, to retaining and growing the individual customers to continue purchasing over time. No matter what business you're in, whether it's service related or manufactured goods, if you want to learn to market in the 21st century, and if you're willing to follow the advice and perform the exercises that the author Allan Dib provides in this book, then buy this book and you will learn to develop a marketing plan that will allow you to compete successfully and make you money.

PS: Please don't tell my competitors about this book. I enjoy the advantage this gives me." - Don W

14. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.

Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

What people are saying about it:

"My #AskGaryVee Story: Buy this book. Gary is a practitioner. You could buy your advise from a so-called expert for thousands and thousands of dollars -- I HAVE. However, Gary smacked my face in July 2014 with a paradox: Here is this guy that runs a REAL business with something like 400+ employees in Manhattan, and HE STARTED TO GIVE HIS ADVISE AWAY. That month, I started watching his new show "The #AskGaryVee Show" and he was giving away everything: I mean EVERYTHING. His best advise. He was not trying to sell me into some seminar that led to private coaching that led to an island retreat with a yearly fee. No, this guy is simply preaching his religion: and I became a full on follower. You can tell who you are dealing with by their true work ethic and their way of interacting with the world. Gary is as true as they come.

The results for me did not start with "Converted more clients," "got paid more," or "bought a new car." What Gary taught me is that is not the point: Gary's advise on the show (and his completely new take on his advise in this book) made me be a better husband and father; Gary made me be a harder worker; Gary made me stop doing stupid things that were actually harming me more than helping. ... AND YES, because of all of that great things started to happen (except for buying that new car, because Gary let me see how I did not need to waste that money). My kids see me more and I am a better dad. I'm a better human being to be around -- and my business is doing so amazing BECAUSE OF THAT.

In this book, you get actual steps to take your work with those you serve to exciting new places: But that's all possible because Gary gives us the core pieces of himself that allow him to do these other tactics. Tactics are great -- and he gives lots of those -- but it's the heart and head stuff that made the difference.

Gary, I know you will read this so I just want to say directly to you: Brother, you have changed my life. Not because of the tactics -- even though those helped SO FREAKIN MUCH. What changed my life is that you showed me how to have the self awareness to figure out who I really am and have the authenticity to DARE to communicate that real me to the world. Gary, thank you.

Buy this book: be ready for it to change your life." - Guy E. White

"Is it worth buying the book (or audiobook) if you have watched all of the shoooooooows? That is the real question if you are a long-time subscriber of Gary Vee. I personally enjoyed the audiobook the most because it gave me an extra amount of depth that wasn't available anywhere else. Below is a honest Pros & Cons chart of each format so you can see if buying the book or audiobook even fits your needs.

1) Youtube Series
Monetarily Free
Shortest bite sized pieces of content (15-20 min video)
Most Entertaining - High energy and general shenanigans w/ the team

Enormous actual time investment (157 15-20 min episodes)
Until recently, very hard to find specific questions and categories (thanks Ethan Ellis w/ [...] for search engine)
Required to be in front of a screen to watch it (w/ Internet connection)
Does not have access to Expanded Questions & Answers

2) Book (Hardback or Kindle)
If you are a fast reader, FASTEST way to consume all the content
Simple to give away, pass along to friends
Something about a book (the romance around physical books)

Reading (for “some people” that is an impossibility)
Not as expanded upon as AudioBook (have to get AudioBook for 100% of content)

3) AudioBook - MY TOP PICK
Absolute most in-depth of the all the formats (thrice answered)
AudioBook can most likely be consumed the fastest (fits into everyday life better for most people)
High Energy - Proves that if #AskGaryVee was done as “podcast-first” it would have been at the top of the podcast charts
Melt-Your-Face-Off Intensity (definitely the most SaltyVee here percentage-wise) once you get past the introduction.

Daunting Length (11 hrs 38 mins)
Least brief and difficult to find specific questions (Not a first pick for simply previewing #AskGaryVee)" - Jacob

15. Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and-why less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

What people are saying about it:

"This book does remind you of the importance of research and how brands (sorry companies who can perforce themselves as brands in that moment) can forget about their points of differentiation and their base, loyal consumer. From a product "innovation" standpoint, this book is an essential. The cool thing I have to say is that I was able to find the original orange pamphlet they produced in my firms library - the original articles written for AdAge. It's one of those you put in your library and read every other year to remind yourself of -obviously the fundamentals - but also how, why to target who you do... Because you cannot lose touch with the consumer. It becomes a "why we do this" refresher." - Chayfols

"One of the best books I have read in a long time. Some chapters I disagreed with, most examples are outdated and some are even cringeworthy but it really made me reevaluate positioning. An extremely quick read and I was taking notes on lots of pages on how I could implement many themes in daily work. I will probably re-read many sections as a guide in future work. Excellent and highly recommend." - Lauren

16. Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money

New York Times Book Review Editor’s Choice


A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

Digital Gold is New York Times reporter Nathaniel Popper’s brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology that has spawned a global social movement.

The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology worth billions of dollars, supported by the hordes of followers who have come to view it as the most important new idea since the creation of the Internet. Believers from Beijing to Buenos Aires see the potential for a financial system free from banks and governments. More than just a tech industry fad, Bitcoin has threatened to decentralize some of society's most basic institutions.

An unusual tale of group invention, Digital Gold charts the rise of the Bitcoin technology through the eyes of the movement’s colorful central characters, including an Argentinian millionaire, a Chinese entrepreneur, Tyler and Cameron Winklevoss, and Bitcoin’s elusive creator, Satoshi Nakamoto. Already, Bitcoin has led to untold riches for some, and prison terms for others.

What people are saying about it:

"This book is standing out among other bitcoin books recently published in one important difference: This one is the result of genuine journalism. The writer is not here for attracting the techie crowd who are interested in the fortunes of mining bitcoins every 10 minutes or so. But he does a very good job of digging all the key people (arguably even the main character. Mr Satoshi himself) and putting events in a time-line starting from day one, from early 2009. Before this book, I read three other bitcoin/blockchain books, watched the documentary (The Rise and Rise of Bitcoin) and read lots of web site articles and blogs. I heard lots of things about the main characters, Satoshi, Gavin, Hal, Ross, Erik, Wences, Winkelvii, Charlie etc. but after Popper's book, all of them are now linked in an organized story line and they came alive in my mind. In a way this book reads like fiction, almost like the script of an HBO mini series. But all of the events are real and the characters are actual living human beings, sometimes with sad endings. I wonder if the FBI had ever used description of some events in this book as evidence? Or just the opposite, did Popper use legal documents or police reports. How on the earth did he find out all the details of the life of the founder of Silk Road? (Like the thoughts of his former girl firends) Or details about the "super secret" meeting of Allen & Co? Wow! I am shocked, this is journalism at its best, applied to a favourite but difficult to understand contemporary subject.

Bottom line: The book is an example of very fine writing and detailed reporting of the bitcoin subculture. Not a book to learn how to mine bitcoins or where to buy them." - Cemil Sinasi Turun

"If the Internet had been invented before the discovery of GOLD, the Aztecs would have etched Block Chains on their monuments. You’ll have to read this book to get the joke…however lame. I am a 30-year+ veteran of retail financial services. No, not a Quant who devises algorithms; I deal with Moms ‘n’ Pops and deliver understandable solutions. So, what’s with this Bitcoin thing? I needed to know what was going on. With the likes of Sir Richard Branson and other highly sophisticated and moneyed proponents of Bitcoin, I am reminded of the early stages of the Internet when a client commented to me, ‘if I meet someone, professionally, who concedes that he is not “online” then I fairly dismiss him. (I, of course, was very “online”.) I’ve always maintained that ‘if humans invented it, then humans should be able to understand it’. This book not only explains Bitcoin, this book is an historical compendium of Bitcoin’s embryonic journey to date. I had been reading, collaterally, the 2-part insertion in WIRED magazine about Silk Road, the internet drug site using Bitcoins to trade…wow, did I get confused as to who did what to whom! Popper, (Digital Gold Author) really did a yeoman’s job of articulating the timeline, whys, and the wherefores of the Bitcoin market. To convince me of the global demand of a digital commodity (an important distinction from “currency”) I only had to read about the Argentinian entrepreneur, Wences, who recounts his days as a boy at the grocery store with his mother. Carrying bags of currency into the store, they would fill shopping carts and if any cash was left over, they would go back to the shelves to spend it all. The point made was that if the cash stayed in a closet for a week, items on the grocery shelf would have been priced higher due to rampant inflation in Argentina. Another epiphany for me was the hypothetical example of an airliner crash survivor in the Andes Mountains. The aircraft’s cargo hold has split open to reveal gold bullion and bags of currency. Which is more valuable? The currency, because you can burn it for warmth. Ensconced in the comfort and economic stability of the dollar-denominated United States, we Americans are hard pressed to imagine the horrific political and financial instabilities around the globe. Bitcoin, as a global commodity has the potential to be a godsend to all global trade, not just in the disparate economies that are so horribly dysfunctional. The train is at the station. By reading this book about Bitcoin, I feel confident of my not missing it." - G. Heyworth

17. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

What people are saying about it:

"The concept of Lean is centered on value adding activities and reducing everything else. The Toyota Production System (TPS) implemented in the 1990s focused on eliminating waste at the manufacturing plant in Japan. Their efficient manufacturing system subsequently became known as the first lean process. So lean methodologies have existed for some time, but Eric Ries succeeds in putting an entirely new spin on the concept by applying it to innovation. As someone who majored in Industrial & Systems Engineering in college, the themes in the book struck right at home for me.

The Lean Startup model focuses on creating a minimum viable product for the market and receiving customer feedback along the way to improve the product. Oftentimes a rough draft of a working product is enough to gain valuable feedback and ideas that would never have been thought of if the project had been refined to death by its developers. What if your team toiled away for years creating advanced software and the finished product doesn’t have the features the customer really wanted? Avoid this mistake. The Lean Startup methodology is a way to ensure the final product is as optimized as possible. Eric also introduces pivots as a means to take a new approach, if necessary, instead of starting over from scratch. This is in contrast to the old way of doing business where a product is launched only when it is fully functional and high quality in the creator’s eyes. Oftentimes, perfectionism can be costly both in time and in money. Eric does a wonderful job outlining how a product (online or physical) can be built and refined from a customer feedback loop.

Not only does The Lean Startup serve as a methodical roadmap for creating your business efficiently and effectively, but also the book delves into startup metrics that will give a new meaning to how you measure your progress. Ries calls this “innovation accounting”. Innovation accounting is a way of looking past the headline numbers such as revenue growth and instead tracking changes in customer adoption, retention and usage patterns. A successful startup does not just flourish because of a brilliant idea. Success in a condition of uncertainty (in this case innovation) requires managing people through all the challenges of innovation and growth. It means understanding your customer and keying in on statistics that tell the true story of progress. Whether you are a product developer for a company or an executive at a high-tech startup or even a fresh-faced college graduate, this book benefits positions from all perspectives in every industry." - Jeff

"As an aspiring entrepreneur I found this book very helpful and informative. It Gives entrepreneurs the tools they need to turn ideas into products and avoid common mistakes. It is clear that the author has years of experience creating startups and he provides the reader with the mindset that entrepreneurs and innovators should have. Eric Ries takes the uncertainty associated with creating a startup and turns it into a science. I initially feared that this book would read like a business textbook but I was quickly proven wrong. The book is very well written and easy to read. Eric Ries explains everything in plain english so that it is clear and intuitive. Ries does a good job of using real world examples and anecdotes to explain his concepts. Ries has experience consulting for companies like Intuit and IGN and includes lots of valuable insider information that can't be found in most business textbooks. He also includes alot of real start up success stories as well as many failures and discusses what must be learned from each.

Before reading this book, I was discouraged from going forth with my Ideas because I feared my lack of business experience would hold me back. Now I feel like I have the tools to execute my ideas. If I had not read this book, I could easily see myself making some of the common mistakes that lead to startup failures. Instead of creating a minimum viable product to quickly get feedback like Ries recommends, I would spend months or even years developing what I considered to be the perfect prototype, only to find out nobody wanted to use it. All his ideas make perfect sense. Don't make assumptions about what people want, rather find out what your customers want before hand. Everything is about feedback, collecting it then applying it to your product. Don't waste anytime developing something unless you know it creates value. Anyone who is considering creating a startup or new product should read this book. The best thing about this book is that you don't need business experience to understand the core concepts.The principles he talks about can be applied to all types of types of business but are particularly helpful for software and tech products.He answers alot of the questions I had and even question I did not think of but should have been asking.It is only a matter of time before the lean startup method is universally adopted." - Khalifa Abubakar

18. Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

"Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.

Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

What people are saying about it:

"Our company is one of the few survivors of the dot com bubble and have been doing business online since (16 years now). Given that this is our market, we have read and heard most of what gets published in terms of ideas, strategies, techniques, ... "explaining" to how to do business online. So with that experience we think we are pretty well qualified to say that this is probably the best resource for that purpose. Contrary to most of what is out there that only explore concepts / generalities / strategies, this book covers all those things AND the specific tactics to follow AND the wisdom that makes those tactics work. Mr. Walker shares a lot of experience in the form of nitty gritty details to launch a product (a true how-to / instructive / recipe), not just theories or ideas that are seldom easy to land / implement. Extremely recommended for somebody looking forward to starting or accelerating a business." - Gsaloma

"I have been involved with off and online marketing for the better part of my waking hours for 37 years... I have traveled the globe work on multiple international commodity deals... Seen nearly every high and low you could imagine see in business... on a business side and personal side as well... from earning more in a few months than most people dream earning in a lifetime... to loosing as much and more through unscrupulous business partners and clients... To say I am skeptical, jaded, could be a bit of an understatement... So when I heard about Jeff Walker and his formula... I thought here it comes again another high hype - tons of fluff - water-less clouds -
sales scheme... But the more I listened, watch the FREE videos... and compared the way most others were doing online marketing - Jeff and his no nonsense message began to stand out to me... Skepticism still lingering, I said, before I invest in the full blown course, etc... I will do what another person did... She is a tenured University professor, has a PhD in psychology... She bought the book... applied what she had learned, cracked the code for herself, did it again and again... I found her number called her, and she was the real deal... That was inspiring- I bought the book, and am applying what I have been learning, adding my own bit of Secret Sauce to the mix... If fear is gripping you, go jump in a hot tube, relax and then buy the book... apply the lessons you learn, do it sooner rather than later... Even if you don't succeed the first time out. let it be a confidence booster - build and learn to go for your dreams...

Thumbs up Jeff,
David" - David Justiss

19. Outliers: The Story of Success

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

What people are saying about it:

"This book changed the way I look at things. Gladwell breaks success down into a few components:

Meaningfulness - The thing has to have some meaning for you, some deep meaning. You need this to create or have a desire or need to do the thing - you won't do it if there's no need to do it, or no desire.
Expertise - Which is different from "success." It takes 10,000 hours of consistent, deliberate practice to become "expert" at something. If you have the desire/need, you won't mind putting in the time.
Support - No one does anything alone. Every successful person had support from someone at some critical point in time.
History - Your own genealogical history will have a huge impact on what your do - how you act/react regarding things. Your personal history will have a similarly huge impact - how you view the world is based on your experience of it from an early age.
Culture - The culture you were raised in, and the culture you live/work in, will determine your behavior to a large extent, unless you're really aware of it, and can work with it.
Luck - It takes a lot of luck to be "successful." You have to be in the right places at the right times. You have to have all of the cards stacked up in your favor.

There are some things we just can't get around. Our genes, for instance. Our family history. Our past. Those things are done. The good thing is, they are done. We don't have to think about them, unless they create impediments for us. If they do, we need to deal with them and get over/around those issues. We can't really get around luck, either...though some people feel like we make our own luck (and I tend to agree). We can do our best to stack the cards in our favor, to create Win/Win situations whenever possible, and walk away from situations that are Lose/Win, or Win/Lose. That will go a long way. Maybe as far as luck itself can at times. The rest of it is simply finding what's most meaningful to us, and being true to it. It takes a lot of work, a lot of bravery, a lot of soul-searching. But when it's all over, wouldn't you rather be able to say you used your life to become who you really are? That you realized your fullest potential? The alternative seems very sad." - Joshua Leeger

"This was an utterly fascinating book about the secret factors that contribute to individual success. We are told to be smart, savvy and take advantage of opportunities, but factors like what time of year you're born, what decade you're born in, the circumstances of your education, and other factors beyond our control have a great deal to do with how successful we can become. This will amaze you, and if you're thinking about it, you'll get mad at how your circumstances determine who you can become. After a certain point you'll read this book for pointers on how to screw the system that is screwing you. The discouraging thing is that virtually no one makes it who has not worked hard and done their homework, but most people will be stopped hard by factors they can do nothing about. I have read several Malcolm Gladwell books and have been consistently pleased by the numerous examples and behind-the-scenes exposes that he consistently highlights. You have long suspected that society is a rigged game, but the extent to which society is jerking you around must be seen to be believed. An enlightening, maddening book that should be required reading for every high school student." - Neodoering

20. Scaling Lean: Mastering the Key Metrics for Startup Growth

A hands-on guide to the metrics that matter most to young tech startups.

In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?

In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

What people are saying about it:

"I run a number of lean startup seminars, primarily in the Colorado area, ones that cover the inception->product stage and ones that cover the "how to incubate new ideas in an existing enterprise". Lately the bulk of these have been based on Ash's Lean Canvas, a model that in my opinion exposes risk and next steps more effectively than Alex Osterwalder's BMC (also a great tool). The big issue that comes up after companies run their initial tests and get a first working model is "what next" -- or more specifically, how do maintain the pace of innovation my organization requires after the initial excitement period, and how do I create an organization that supports this pace?

Ash's approach in Scaling Lean gives you ways to find your answers to several questions:
-- How do I know if I have traction? Specifically, how do I use real-world, non-vanity metrics to know what's working.
-- How do I know where my bottlenecks and contraints are? Specifically, what can I do to identify and make progress given the realities of my current situation?
-- How do I run effective experiments? What should I be testing, and what should I test first, based on my company's business model, size, etc.
-- Where should I focus? How do I add up all the above to know where to spent the limited resources (time, money, and people) I've got?

Scaling Lean answers these questions in an effective and concise way, or at least gives you the tools to be able to find the path to answering them yourself (which is what lean startup is all about). It's relatively short, and not filled with too many anecdotes- the real-world examples are well chosen and not just filler (like so many business books)." - Ken F

"For many years I struggled with setting goals--not just in business but in my personal life as well. I would agonize over trying to pick the right target and make the right plan only to change my goal almost immediately after confronting a painful dose of reality or even just finding new information. My frustration with goal setting led me to adopt a "no goals" approach. I would only focus on the process and just "do the best that I could." This was better than trying to define the perfect goal but it still had a major shortcoming: I had no idea how to prioritize this idea over that. The "process-only" approach was good for developing my skills but not for "counting the costs." Sometimes I would execute projects very skillfully but they were doomed to go nowhere from the start. Ash's solution is brilliant. He teaches you how to use the "Fermi Estimation" and "orders of magnitude" to quickly ballpark your idea and then work backwords to determine what inputs you need to get there. Immediately after doing the exercise you'll know which ideas are clearly not worth pursuing.

If you struggle with estimating revenue targets and timelines, you definitely need to read this book. The Fermi Estimation is a method Ash teaches early in this book on how to create ballpark goals based on "orders of magnitude" - leviticus8908

21. Predictable Revenue: Turn Your Business Into A Sales Machine with the $100 Million Best Practices of


"Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for"
SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to, almost doubling their enterprise growth... with zero cold calls.

This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.  What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?


  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
  • And more...

What people are saying about it:

"I definitely enjoyed the book Predictable Revenue and really like the author's style. Ross did an amazing job helping generate its opportunities, and this book tells his story of building the lead generation function from scratch and gives some great examples of his leadership style. I would have liked it to have been more specific, but it still fully deserves a 5 star rating for being the course on "Bay Area Lead Gen Scaling 101." Having built and managed a 5+ member lead generation team from scratch exactly like the author, here are my thoughts on the book:

Ross' Vision:
1) Don't let the so-called "reality" stop you. (Love this comment)
2) Subteams and miniCEOs, cool idea for teams within companies. (Great vision, his best)
3) Design CEOs and VPs of Sales out of the sales process. (Hmm, interesting. Agreed)
4) The future of sales is on new user acquisition and important titles like VP of Lead or Demand Gen. (Agreed)
5) Design self-managing teams. (Good)

The 4 things Ross nails especially well:
1) "Prospects should earn proposals." (This is the best line ever, I always say this)
2) Always get prospects to talk about their business, not selling the product. Ask "why" 3x or more. (Great!!)
3) In 6 months, follow-up on all past opportunities. (Important)
4) Ask yourself in order, "what can I:"
A. eliminate
B. automate
C. outsource
D. delegate

Some facts:
1) "Short and sweet" emails get over 9% open rate vs. sales-y at 0%.
2) Responsibilities of VP Sales includes: goal setting, involvement in big deals, culture, etc. (See full list)
3) Most inbound leads come from small businesses, not enterprises.

Things I found interesting:
1) "Send messages before 9am or after 5pm and avoid Monday and Fridays." (It would be interesting to see these stats in much more specificity)
2) "Did I catch you at a bad time" is best intro line. (Hmm, maybe, need to think about)
3) "Return on Salesperson's time." (Very interesting concept and would be interesting to track both to company and as an individual)
4) Ross says: don't assume sales people will find deals by Rolodexes and cold calling. (Great!! Yes)

Parts of Ross' Process:
1) Define what companies are most similar to the top 5-10% of your clients. (Good)
2) Voicemail and email combinations are effective. (Ok)
3) Create a "success plan" for after product is sold. (Good)
4) Always start high 1-2 levels above decision maker. (Maybe. Good rule of thumb, but I don't like the word "always." Finding influential people is key)
5) Free trials - help create "what defines success" and make sure there is follow-through. (I like paid trials better)
6) Track call conversations with DM's per day for sdr team. (Yes)
7) Always set up a next step with qualified dms. (Very important)
8) Need a market response rep for every 400 leads. (Ok, maybe)
9) Metrics to track at board level: new pipeline generated per month. (Good)

Some additional thoughts:
1) Scaling is "not about hiring more salespeople." (Agreed. Ideally this process would be systemized and automated)
2) Hubspot's suggestion on blogs: Participate with others' blogs, comment, and make it a 2 way conversation. (Very good!)
3) The trends in sales & marketing are: more accountability on marketing budgets and lead generation teams on ROI. (Yes)

Recommended products to check out:
1) Landslide - design your sales process for free.
2) InsideView
3) - ondemand conversations
4) How Marketo uses Marketo:
a. Lead scoring breakdown. Very cool!!
b. An email is sent 11 min after web form..

Suggestions for improvement:
1) Would have likes to have seen more specific examples of success at Responsys, HyperQuality or other clients rather than vaguely "tripled results."
2) How important is predictable revenue? Is there a trade-off between predictable revenue and more revenue? I wonder. Maybe, maybe not. I know that I've seen AEs (ClearSlide is one example) incentivized to sandbag to hit 120% of monthly quota rather than have wild swings of 300% ten 40%. That's terrible.
3) Didn't include: process for data management, recommended software for deduping, or how leads and accounts were structured." - Casey Kerr

"This is an outstandingly valuable book despite its very poor editing (repeated or fractured content, abrupt transitions, random “filler” esp. at the end of the book, etc.). The fundamental premise is that the conventional wisdom of growing sales by solely growing the number of salespeople no longer works without having a highly structured and highly specialized sales process consisting of the following:

1. Begin with inbound lead generation via referrals

2. Employ dedicated Market Response Reps whose sole job is to qualify and pass inbound leads to Account Executives they are aligned to. Market reps should adhere to the following process:
a. Pre-qualify / score leads to remove junk
b. Respond immediately to “Contact Me” or “Request a Trial” leads. Respond in 24 hours to most other leads.

3. Employ dedicated outbound Sales Development Reps whose sole job is to qualify dormant accounts or targeted accounts meeting you Ideal Customer Profile (see 3a). They should use the following process:
a. Define an Ideal Customer Profile
b. Assemble lists consisting of 6-month or longer dormant accounts and/or those fitting the Ideal Customer Profile
c. Each day before 9am and then after 5pm, send 50-100 short and sweet plain text emails to high level executives
d. Follow up each email with a call.
e. Repeat the email + call cycle 3 to 5 times over 21 days until you set up a scheduled discovery/qualification call. After 21 days, recycle the lead.
f. Once you reach the prospect, start with “Did I catch you at a bad time?”
g. During the discovery/qualification call, your goal is to ask great questions and listen.
h. Hot hand-off leads to one of the 2-5 Account Executives they are aligned to.
i. Pay monthly commission as follows: 50% based on the number of Account Executive qualified opportunities generated and 50% based on closed business.

4. Employ dedicated Account Executives whose primary job is to close qualified leads handed off by Market Response Reps and Sales Development Reps via the following process:
a. After speaking to and re-qualifying the prospect, upgrade the lead to a qualified opportunity
b. If you are speaking to an influencer/champion, figure out how you can help them sell to the senior decision maker.
c. Only give out proposals when the prospect is very well qualified and ready to buy.
d. During inevitable lulls (ex: no-show appointments), they should prospect: (i) A top 10 list of strategic accounts to penetrate; (ii) Their current customer base; (iii) Channel partners (though this is very high effort)

5. Employ dedicated Customer Success/Account Management professionals whose who job it is to make customers satisfied, successful, and happy.

6. Track and optimize (though experimentation), the following key result-based (not activity-based) metrics:
a. Closed business per time period by type: new business, add-on business, renewals
b. Conversion rates of qualified opportunities to closed deals
c. Qualified pipeline generated per time period
d. Conversion rate of leads to opportunities
e. Qualification calls per time period" - Jeremy Donovan

22. Rework

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

What people are saying about it:

"Mark Cuban was right! If you were to hire or have an option to read this book over getting an MBA. I would choose this book 100% of the time. I definitely have a better foundation of running a better business and this book opened up my eyes and mind. I would compare reading this book to a movie called "Limitless" where an individual takes a drug that expands and opens up new intelligence he didn't know existed. Now I now what lies ahead of me. Also a Chicago business owner, I want to say a special Thank You to Jason Fried and everyone who put this book together for business owners of all shapes and sizes." - Midwest Sport and Spine

"Very nicely written, short and to the point, with very clear advice. I book that i recommend to read to every entrepreneur. I used it as a light reading during a holiday and it put me in a great mood and also gave me some very good insight. Totally recomended" - Oana

23. 177 Mental Toughness Secrets of the World Class: The Thought Processes, Habits and Philosophies of the Great Ones

NEW EDITION: Is it possible for a person of average intelligence and modest means to ascend to the throne of the world class? The answer is YES! Not only is it possible - it's being done everyday. This book shows you how. Some of the Mental Toughness Secrets You Will Learn: Champions Lead Through Facilitated Introspection The World Class Compartmentalize Their Emotions The World Class Are Ferociously Cooperative The Great Ones Possess Supreme Self Confidence The World Class Embrace Metacognition The World Class Are Coachable Champions Know Why They Are Fighting The World Class Operate From Love and Abundance School Is Never Out For The Great Ones Champions Are Interdependent The Great Ones Are Bold Champions Are Zealots For Change The Great Ones Don't Give Back They Just Give Champions Are Masters Of Mental Organization The Great Ones Only Negotiate Win-Win Deals Champions Seek Balance Champions Believe In Honesty The Great Ones Arent Afraid To Suffer Read more at

What people are saying about it:

"Steve Siebold has put together a valuable resource for anyone looking to improve their thinking habits and performance. By juxt apposing common attitudes and thought processes with the successful attitudes and thought processes of world class achievers Mr. Siebold has provided a glimpse into the source of the success of those great achievers. The action steps provide practical exercises to use daily. If you want an edge and to fine tune your level of performance in any endeavor, I recommend this book." - A. S. Hancock

"AMAZING book to read for anyone who wants to grow and succeed in all areas of their life! Easy read since each chapter is about 1 page long! Can read this over and over!" - Linda

24. The Closer's Survival Guide

The most powerful arsenal of closes  ever! This book over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book!

Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person. Nothing truly happens until you are able to engender the support, energy and resources of others. As harsh as it may seem the close is what separates those who have from those who have from those who don't have. This critically and vital ability is what differentiates the dreamer from the exceptional individual that makes dreams come true.

The world is filled with people who have grand dreams of new products or ideas that will change the world that never become reality simply because the dreamer couldn't close others on supporting their dream. The world is abundant with grand ideas and big dreams and short on people who can close others on funding, supporting and getting behind them! It is the ability to close that makes a difference more than any other skill you will learn in life!

Grant Cardone's new book, The Closer's Survival Guide, is not a theory of closing the deal, but exactly HOW to close the deal including the 20 major rules of closing and over 120 exact closes that you can use every day!

What people are saying about it:

"If you are in Sales - this book is an absolute MUST HAVE. Ordered mine 2 months ago and it's already battered and torn - take it to sales war with you and close more sales with Uncle G's tested and proven techniques. This book is responsible for a 500%+ increase in my closing rate and I finally understand the difference between a complaint and an objection (miss this section and you are virtually giving away money, confusing your clients and hurting the sales cycle)...No fluff, all action and over 100 solid closes to seal that deal...This book isn't 'just' for salesmen - its for husbands wanting their way - wives getting everything they want - having anything you want in life (and teaching you exactly how to get it!) - even how to handle your kids better! Seriously a game changing book... As Uncle G says "I buy books looking for a million dollars" - well this book has 10's of millions of dollars hidden inside for you and your business...

Selling is an everyday part of all our lives - this book will teach you how to close others on your dreams and ideas as well as your products." - Martin Bell

"Definitely a lot of good material packed into this book. First Grant will work on your mindset, then give you the rules of closing. Be prepared to do some work in memorizing all the closes (over 100) and working them to fit your industry and product.

If you've ever run out of material to overcome objections, this is for you. If you've ever wondered if there are more than the couple closes your manager gave you, this is for you. If you've ever had trouble getting a deal closed, this is for you. You need this book to get your head straight and to get you closing. This is to be read/listened to multiple times and it's highly recommended. Get the book so we can get you closing more, that is what you want isn't it? If you're not going to do it for yourself, do it for me." - Adam Leech

25. I Will Teach You To Be Rich

At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance- banking, saving, budgeting, and investing-and the wealth-building ideas of personal entrepreneurship.

What people are saying about it:

"My dad taught me a lot of good things about business, and a lot of bad things about money. Books and seminars taught me about trading stocks, but not about managing personal finances. The Rich Dad Poor Dad books taught me a new way to think about money, but not how to make it and keep it. A college degree in Finance taught me how to read financial statements and calculate NPV and find the interest on a loan, but nothing practical to my personal life. The 4-Hour Work Week taught me some cool life and business hacks, but made me feel bad about having a 9-5 job. I have been a student of money for my whole life. By that I mean that I've spent my whole life trying to figure out how it works so that I could make it work for me and live a "rich" life. None of it helped much and some actually hurt (like huge student loans!). When I finally read IWT, it was both a light at the end of the tunnel and a (much needed) slap in the face. I finally learned what I needed to do, and that I was very far behind because of doing things wrong for so long. I learned (a little grudgingly) that financial success doesn't come from the sexy or exciting tricks and it doesn't come quickly. It comes from being smartly boring. Thank you, Ramit. I wouldn't have a Roth IRA without the guidance of my surrogate Asian father." - J. M. M.

"This book delivers on the title. I felt a bit sceptical at first, as the title sounded pretty corny to me. As I read, I found that I was learning tons about personal finance and enjoying it at the same time...Ramit is actually really funny! The thing I like most about this book is that it gives you action items to achieve at the end of each chapter, along with the technical knowledge. "Good personal finance is 20% head knowledge and 80% behavior". This books helps you with both! I guess I'm a nerd, but this is now one of my favorite books and I highly recommend giving it a try." - Matthew Hintz

26. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action?

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

What people are saying about it:

"Excellent book. Guy Kawasaki has a knack for turning a phrase to make explanations colorful and easy to understand. "Suck down to umbrellas" (page 198) is an example. Key influencers and decision makers are shielded from rainmakers by administrative staff (umbrellas). Guy's advice is simple and easy to understand: "suck down to umbrellas." From starting to positioning, pitching to writing a business plan Guy sets out very practical and no-nonsense descriptions of how to get things done. Particularly helpful was his chapter on bootstrapping, with succinct advice "ship, fix, ship, fix, ship, fix...", and to build a bottom-up forecast. One of my favorite movies of all time is The Matrix, so I loved his advice to "take the red pill" (stay in Wonderland and see how deep the rabbit hole goes) and to get a Morpheus. Taking the red pill for a startup leader, as Guy explains, is about staying in touch with reality and learning such things as how long it will be before the product ships, what true, fully-loaded costs of operations will be, and when you will run out of money. A Morpheus for a startup is the CFO, the person who acts as a counterbalance for the CEO, helping to keep the CEO grounded in reality. This sort of analogies made this book particularly enjoyable to read. Loved it." - Joe Scalone

"I've been watching Guy videos on youtube for a long time.And what I like about him is the fact that he goes straight to the point and draws you to the subject using his amazing sens of humor (I think he could do a great stand-up comedian by the way). Well, this book it's like the written version of them with a loooot more. Let me tell you, when I was reading it my mind was on fire...literally. What happen is that I planned to read the first chapter before I sleep but I kept going... and going...and going. My brain was craving for more and as soon as I knew we were 6 am, I didn't sleep. My body was begging for a rest but my mind said no. This is just how firery the book was. So please when you get the book,...please I beg you don't start reading it before you won't!!" - CHKBooks+

27. The 48 Laws of Power

The New York Times Bestseller

Amoral, cunning, ruthless, and instructive, The 48 Laws of Power is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control.

In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.

Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

What people are saying about it:

"What is the best strategy book of all time? The Prince by Machiavelli, The Art of War by Sun Tzu, The Book of Five Rings by Musashi? What about where the greatest war stories come from? Ancient Greece, medieval Europe, or perhaps China's dynastic period? Throw in any ancient war strategy and political history book, and most likely Robert Greene has analysed them in the contextual manner within 48 theories that become his laws of power.

It has the brilliant war strategies used by Napoleon Bonaparte, George Washington and Mao Tse Tung, the ruthlessness of Ivan the Terrible, John D Rockefeller and Henry VIII, and the wisdoms of Roman Emperors and ancient Japanese tea masters. It is heavy with the tricks and lies used by Henry Kissinger and Otto Von Bismarck, the masterclass diplomacy of Abraham Lincoln and Winston Churchill, or the seductive techniques of the mythical Mata Hari and the many European mistresses. It also analyses the mistakes made even by great men like Xerses and Cyrus the Great, the fraud by con artists such as Panco Villa and Yellow Kid Weil, the camouflaging move made by Ethopian emperor Haile Selassie and Elizabeth I, and the behind the scene moves by Cosimo de Medici to rule Florence.

In between the stories there are writings by the likes of Leo Tolstoy, Machiavelli, Sun Tzu and Baltasar Gracián, and many fables, proverbs and quotations fittingly appropriate within the subject matters. And between the myths, frauds, scandals and tragedies we'll learn about the structure of past societies and how it changes overtime. Indeed, Robert Greene has successfully managed to bring the biggest characters in history to life and even able to portray them as ordinary emotional human beings, but, crucially, human beings who posses winning strategies.

It is by far the most comperensive history book I've ever read, and it got to be the book I've read at the slowest pace. I read and re-read it, highlighted and made lots of notes, and actually made several changes in the way I analyse things, in the way I behave and in understanding other people's behaviours.  Einstein once said that the secret of creativity is knowing how to hide your sources. This book has become an analysis tool so valuable that I hesitated for a while on whether or not I should write a review and reveal my sources. You know what, don't read this book. It's a waste of time and it won't do you any good." - Edsetiadi

"Whether you have evil intentions or not, this book is an essential read for everyone wanting to enter an occupation dealing with people to further your cause and defend yourself from other people." - Amazon Customer

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